Case Study

B2B Wholesale Commerce & Credit Management Platform

A B2B ordering platform that brought customer-specific pricing, credit controls, approvals, invoicing, and bulk ordering into one workflow.

Client
International Stationery Distributor
Industry
B2B Commerce / Wholesale
Country
Russia
Services
  • B2B E-commerce
  • Credit Workflow
  • Order Automation
Wholesale commerce platform connecting bulk orders, account pricing, credit controls, and payments
Illustrative concept representing the connected B2B ordering and credit workflow.

The Challenge

Understanding the problem

Buyer-specific prices, discounts, credit limits, and approval requirements were being checked manually, slowing both large orders and new-customer setup.

Contract-specific pricing

Different buyers required distinct price lists and discount rules.

Credit and approval controls

Orders often needed internal review against customer credit terms.

Manual order administration

Bulk orders, invoices, payments, and onboarding depended on staff checks.

The Solution

What Justo built

Justo built a B2B commerce platform that personalized commercial terms per buyer and connected ordering with the internal credit and payment process.

Buyer-specific terms

Each account could carry its own pricing, discounts, and credit limit.

Bulk ordering

Buyers could place large orders directly or upload CSV order files.

Approval workflow

Internal teams could review orders and credit before processing.

Financial visibility

Invoices and payments remained connected to the order lifecycle.

How We Built It

A practical technical approach

Illustrative ecommerce planning workspace supporting the wholesale platform architecture
Supporting visual representing the connected wholesale commerce workflow.

Architecture and approach

Buyer accounts, commercial rules, order approvals, invoicing, and payment status are connected around one B2B order record.

The platform was shaped around the distributor's negotiated buyer relationships and internal approval responsibilities.

Technologies used

  • Account pricing modelApply buyer-specific price lists and discounts.
  • Credit approval workflowCoordinate order checks against credit limits and payment terms.
  • Bulk order importSupport high-volume and CSV-based purchasing.
  • Invoice and payment statusKeep commercial order and payment progress visible.

The Results

Outcomes and business impact

Manual order-entry work was reduced by 60%, and new business buyers could be set up in less than 48 hours.

reduction in manual order-entry work
60%
new business buyer setup
Under 48 hours

What changed

Key outcomes

  • Business buyers gained a direct ordering experience aligned with their commercial terms.
  • Internal teams could review credit, invoices, and payments from the same workflow.

Start a Conversation

Need a better B2B ordering workflow?

Connect complex pricing and credit rules to a buyer experience that can scale.

Discuss Your Project